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Entries for January 11 2006
Cheesy…But Still Works—F.A.R.O.U.T.
Last July I wrote a post in reaction to an article about selling to marketing-averse teens—read it here—I devised a very 'cheesy' acronym outlining what I thought a successful youth product/marketing/project needed to achieve acceptance or at least register on young peoples radars. Here's a quick refresh: You want…
Filed January 11 2006 | READ IT
Cause Marketing Grows
(US) Brands and companies will invest $1.34 billion in 2006, according to the IEG Sponsorship Report, Chicago. They've also gone further and predicted the areas of growth: Sports: $8.9 billion, 66% Entertainment Tours/Attractions: $1.41 billion, 11% Causes: $1.34 billion, 10% Arts: $0.735 billion, 5% Festivals, fairs, annual events: $0.604…
Filed January 11 2006 | READ IT
HELP WANTED
The Phatgnat log is always looking for contributors—if you are a like-minded, have a youth-interest, are a social-observer, a hip cultural-voyeur or a net-curtain-twitcher, then come join the team. Q. What is the Phatgnat log? A. The Phatgnat log reviews the space between the commercial and public sectors, focusing…
Filed January 11 2006 | READ IT
Shoot To Thrill - Part 3
With five more sessions left on the Shoot To Thrill programme, last night the young participants got shooting. They had storyboarded and scripted their films over the Christmas break and it was great to see the creative juices flowing. Assisted by Mark and Charles (our film-makers), the step from…
Filed January 11 2006 | READ IT
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