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Cause Marketing Grows
(US) Brands and companies will invest $1.34 billion in 2006, according to the IEG Sponsorship Report, Chicago.
They've also gone further and predicted the areas of growth:
Sports: $8.9 billion, 66%
Entertainment Tours/Attractions: $1.41 billion, 11%
Causes: $1.34 billion, 10%
Arts: $0.735 billion, 5%
Festivals, fairs, annual events: $0.604 billion, 5%
Associations, membership orgs.: $0.401 billion, 3%
Cause Marketing Marketing Forum article link.
Filed by DK on January 11 2006
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