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Self-governance
(EU) In a bold move, several global drink brands have announced a Europian inititiative to tackle childhood obesity. Basically they will make the drink cartoons smaller, take branding off the vending machines, limit youth advertising, control sales in schools and improve nutritional labels.
Stephen Kehoe, chair of the Unesda Task Force that will monitor the implementation of the plans and an executive at PepsiCo Europe, called the proposals a "significant move by the industry", and goes on to say:
"This is the first time ever that the major beverage producers in Europe come together to jointly define their commitments related to responsible sales and marketing practices, especially to children and schools."
Is this a move brought about through consumer pressure and education or a shift in production/marketing strategy by the brands?
BBC article link and Image source.
Filed by DK on January 25 2006
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