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College Students Dig CSR
(US/WORLD) Got forwarded this press release from the boys and girls at Alloy which details some research about how US college students feel about a brands who are socially conscience.
There are not that many surprises for Phatgnat readers, they like 'honest and effective social responsibility campaign to celebrity endorsements', prefer brands that give back to the community, are environmentally safe, or that are connected to a cause.
Many of the results compliment last years Phatgnat youth survey but new this year though is the participants top ten socially responsible brands:
1. BEN & JERRY'S
2. NEWMAN'S OWN
3. BURT'S BEES
4. YOPLAIT
5. AMERICAN APPAREL
6. STARBUCKS
7. SEVENTH GENERATION
8. NIKE
9. (tied) BODY SHOP
(tied) COCA-COLA
Business Wire press release link
Filed by DK on July 5 2006
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