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They're Back…
(US) Those two socially conscious ice-cream purveyors Ben & Jerry are back with their aim to change the world. This time, locked in their sights is the federal government of the US and their nuclear stock. B & J want Bush and his fellow suits to move the '$13 billion that now pays to maintain thousands of nuclear bombs into pediatric health insurance, schools or other programs for kids'.
They have rejoined their old company and launched the capmaign with a new falvour entitled 'American Pie'. Cohen said:
I think that business is the most powerful force in the country. When business starts using its voice for the benefit of the country as a whole, not just in its narrow self interest, it can really be the force that can make the changes that need to be made.
Counter-argument anyone?
Hat-tip to Joe who sent me the link.
Related posts: College Students Dig CSR
Filed by DK on July 12 2006
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