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Entries for June 2006
MediaSnackers—Podcast #3
(WORLD) Check out the 3rd podcast from MediaSnackers with Tim Donovan, Vice President of Marketing and Co-founder of Industrious Kid, who pulls back the curtain on Imbee, a new tween-focussed social networking site with a chaperoned-media model. MediaSnackers website link…
Life Swap
(UK) Life Swap is sponsored by O2 and uses camera-phones to enable young people to offer insights into their lives. I received an email from Shane McCracken, director of Gallomanor Communications who runs the LifeSwap events: The personal nature of mobile phone cameras means that people take them into…
Get Sweaty
(WORLD) Check out this interview with Kathleen Gasperini is the co-founder and senior vice president of Label Networks. Thanks to Christian over at the think:lab blog for the heads-up on it and here's a teaser: Question: Are companies deluding themselves if they think they can create trends for 'young…
Giving Winners And Losers
(WORLD) All news is not bad news and here's a post to prove it! My good friend Joe over on the Seflish Giving website has highlighted a recent study which projects that cause marketing spending will rise 20.5 percent to $1.3 billion this year, making cause marketing the fastest…
Showcomotion Children's Media Conference
(UK) I have been invited to participate in the Showcomotion Children's Media Conference. I'll be on the panel for the 'Cross-media Case Studies' (Saturday morning session), looking at innovative projects which use a multi-platform approach. Whilst there I will be blogging the event as best as I can. If…
Great Quote
Brands that work with immature talent set sail on a voyage that could end up somewhere wonderful or nowhere at all. The wise ones are those that commit generously to the venture, but accept the risk of returning home empty-handed. If they should happen to cross paths with a new…
After School Clubs
(US) The Motorola Foundation announces its continuing support of the After School Matters organization which provides Chicago teens enriching out-of-school activities and apprenticeships. Eileen Sweeney, director of the Motorola Foundation: Our involvement with After School Matters is a great way for Motorola to revitalize the communities in which we…
Adobe Does Global Good
(WORLD) Adobe is partnering with 5 youth media orginsations to deliver its new global philanthropy project. Adobe Youth Voices is a $10 million project, delivered over 36 global sites in 5 years and aims 'to help underserved middle- and high-school aged youth develop critical skills necessary to become active…
The Gift Of Reading
(US) Take one finance company (CapitolOne) and one humanitarian organization (Heart Of America), mix them up and you get a kick-ass project providing 300,000 at-risk students books over the past four years. That works out to about $3.5 million worth of books! Eric Schweikert, managing vice president, Capital One:…
Sharing The Wealth
(WORLD) Last week I posted about Bill Gates and his decision to give up his day job to focus on philanthropy. Well it seemed my prediction of more high-profile individuals doing the same has come true sooner than I thought… Warren Buffett has announced he will be giving away…
Holiday
(WORLD) There will be a week of no posts as I'm off to Naples and Ischia in Italy for a fully 'unplugged' and chilled time. Catch you soon….
The Phatgnat Challenge #32
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: Showcase Cinemas. Potential Partners: Local Schools Project: Develop a national 'screening' project which allows local schools to come…
Phatgnat Bulletin #44
Check out the latest one here and sign up here….
Gates Steps Down To Step Up Philanthropy
(WORLD) End of last week Bill Gates, one of the richest man on the planet and king of all of Microsoft, announced he's giving up his day job to focus on the Microsoft Foundation. BEAST! Be prepared for lots of high-profile stories and projects in the next couple of…
Living The Dream
(US) If you're a 25 year old skater and snowboarder, this has got to be your dream job… Jake Levine is being sponsored by Snickers and Burton to drive around the US for a year and check out all the skate and snowboarding spots. All he has to do…
Invisible Children—Update
(WORLD) At the end of April I posted about Invisible Children and their campaign to mobilise a generation to impact on an issue governments across the world have problems doing. In my inbox today I got the update of their global night commute event and a link to view…
Recycling Fashion Project
(US) Savers, a US-based thrift store chain, are recruiting teens for a fashion campaign Re-Designers will have the opportunity to show-off their unique style sense through special campaigns, including a trip to Savers headquarters in Seattle to share their fashion insights, star in a special back-to-school photo shoot, and…
Floridian Youth Get Free Driving Manual
(US) The young people in Florida (all 660,000 of them) will receive their free drivers handbooks as part of a public-private partnership. Ken Underwood, President of the National Safety Commission said: This program will encourage students to learn potentially life-saving traffic safety information over the summer break, and it's…
World Cup Youth
(UK) As World Cup fever hits the nation (and world), here's a nice little project—internet hosting company Active24 are sponsoring a five-a-side tournament aimed at some of London's most disadvantaged young people. Delivered by social enterprise YouthWorks, although, very confused by this quite from Patrick McCarthy, Commercial Director of…
CRM Practices
(WORLD) Here's an interesting article outlining the different cause-related marketing practices. • advertising: where a business aligns itself with a particular cause and uses its advertising to communicate the cause's message; • public relations: attracting press and public attention to the a strategic partnership between a business and a…
Fifteen Conference
(UK) Phatgnat loves Jamie Oliver. We've posted about him here, here and here. So when we heard about his What's Right With These Young People conference about the Fifteen restaurant on 28 June, we thought we'd attend. The only thing stopping us is the £346.63 price-tag—ouch!…
Creating Political Activists
(UK) With a £34,000 Deutsche Bank grant the Citizenship Foundation, two schools in Waltham Forst are piloting a project with the aim to teach young people how to be political activists. We have had such positive feedback, and so many of the kids have won awards because of the…
MediaSnackers—Podcast #1
(WORLD) Yarrow Kraner takes the esteemed position of being the first subject for the inaugral MediaSnackers podcast. At 11 minutes 27 secs, it's a whirlwind tour around his world and a quick flavour of his views and experience. MediaSnackers website link…
Advertising Lives
(WORLD) Yes folks, edvertising is live and well thanks to Pepsi! The new posters have a fully functional headphone jack imbedded in it, which plays samples of various exclusive tracks available at pepsiaccess.ca. There will be 100 posters playing 12 different tracks running in Toronto and Vancouver from now…
Phatgnat Bulletin #43
Check out the latest one here and sign up here….
The Phatgnat Challenge #31
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: Any high street youth clothing manufacturer. Potential Partners: Local NHS Trust or Drugs Action Team plus the local…
Ignite
(AUS) Youth2Youth works Australia-wide with schools, colleges, universities, councils and major corporates to inspire and develop their young people aged 15-35 years. They also produce a monthly newsletter called IGNITE. Here are a few things I've pulled from the latest issue which landed in my inbox this morning: Free…
Engaging Youth In Politics
(WORLD) I received in the post this morning the 'Democracy Cookbook' from The Electoral Commission—order your FREE copy here—it's good stuff and they've done a great job on it. A great resource for teachers and youth workers alike for discussing the political process with a load of activities and…
Don't Buy Me
(WORLD) Hand up if you know of any companies doing their bit to encourage and promote less consumption? I hear the gasps and know you're shaking your heads because the very nature of business is to sell, and when you sell something someone else acquires that sale therefore you…
School Bus Advertising
(US) BusRadio is still a start-up but has plans to offer its free bus radio service nationally across the states. It's pilot programme in Massachusetts will hit the ears of over 102,000 students. BusRadio says pilot tests have shown that students behave better when its programs are on. Noise…
Advertising Is Dead (Or Dying)
(WORLD) As outlined in last years Phatgnat Youth Report, advertising and celebrity endorsements just don't have the influence they once did with young people. So an eyebrow was raised when a survey focussing on the wealthiest people in the US had the same response. Research center's president, Ron Kurtz:…
10 Marketing Questions
(WORLD) I kinda 'flirt' with marketing through Phatgnat so this is me just answering 10 marketing questions: What's your favorite marketing word? Authentic. What is your least favorite marketing word? Free. What turns you on creatively, spiritually or emotionally about marketing? When you forget about the sale and think…
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