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Advertising Is Dead (Or Dying)
(WORLD) As outlined in last years Phatgnat Youth Report, advertising and celebrity endorsements just don't have the influence they once did with young people.
So an eyebrow was raised when a survey focussing on the wealthiest people in the US had the same response.
Research center's president, Ron Kurtz:
For the most part it's not a particularly productive way to promote a brand. I have a feeling it's because affluent people are more sophisticated and skeptical consumers. They know celebrities are getting paid.
Not just the affluent Ron!
And still advertisers spend over £800 million on London Underground ads.
Related post: Sponsors Needed
Filed by DK on June 2 2006
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