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School Bus Advertising
(US) BusRadio is still a start-up but has plans to offer its free bus radio service nationally across the states. It's pilot programme in Massachusetts will hit the ears of over 102,000 students.
BusRadio says pilot tests have shown that students behave better when its programs are on. Noise is reduced, and students are more likely to remain in their seats and more willing to follow school rules, according to the Web site. "Drivers used BusRadio as a behavioral tool… . If kids misbehaved, they lost the privilege of listening to the show," the Web site said.
However, how much effect will this really be against the mobiles, PSP's and iPods which already have the MediaSnackers attention?
Filed by DK on June 5 2006
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