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The Phatgnat Challenge #31
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives.
Brand: Any high street youth clothing manufacturer.
Potential Partners: Local NHS Trust or Drugs Action Team plus the local Youth Service.
Project: Attend high profile youth events with van loads of over-stock which would be customised by graf artists and given out free with education officers attending giving out relevant information.
Benefits: Alignment with positive initiative and direct contact with present/future customer base. Involvement in a viral / guerrilla marketing campaign with a pro-social edge. Awareness of health issues and information.
Dislaimer: This was a proposal developed for a clothing manufacturer who apprached Phatgnat but couldn't commit to supporting the project.
Check out all the Challenges here.
Filed by DK on June 6 2006
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