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Entries for June 28 2006

Showcomotion Children's Media Conference

(UK) I have been invited to participate in the Showcomotion Children's Media Conference. I'll be on the panel for the 'Cross-media Case Studies' (Saturday morning session), looking at innovative projects which use a multi-platform approach. Whilst there I will be blogging the event as best as I can. If…

Filed June 28 2006 | READ IT

Great Quote

Brands that work with immature talent set sail on a voyage that could end up somewhere wonderful or nowhere at all. The wise ones are those that commit generously to the venture, but accept the risk of returning home empty-handed. If they should happen to cross paths with a new…

Filed June 28 2006 | READ IT

After School Clubs

(US) The Motorola Foundation announces its continuing support of the After School Matters organization which provides Chicago teens enriching out-of-school activities and apprenticeships. Eileen Sweeney, director of the Motorola Foundation: Our involvement with After School Matters is a great way for Motorola to revitalize the communities in which we…

Filed June 28 2006 | READ IT

Adobe Does Global Good

(WORLD) Adobe is partnering with 5 youth media orginsations to deliver its new global philanthropy project. Adobe Youth Voices is a $10 million project, delivered over 36 global sites in 5 years and aims 'to help underserved middle- and high-school aged youth develop critical skills necessary to become active…

Filed June 28 2006 | READ IT

The Gift Of Reading

(US) Take one finance company (CapitolOne) and one humanitarian organization (Heart Of America), mix them up and you get a kick-ass project providing 300,000 at-risk students books over the past four years. That works out to about $3.5 million worth of books! Eric Schweikert, managing vice president, Capital One:…

Filed June 28 2006 | READ IT

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