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Entries for June 29 2006
Life Swap
(UK) Life Swap is sponsored by O2 and uses camera-phones to enable young people to offer insights into their lives. I received an email from Shane McCracken, director of Gallomanor Communications who runs the LifeSwap events: The personal nature of mobile phone cameras means that people take them into…
Get Sweaty
(WORLD) Check out this interview with Kathleen Gasperini is the co-founder and senior vice president of Label Networks. Thanks to Christian over at the think:lab blog for the heads-up on it and here's a teaser: Question: Are companies deluding themselves if they think they can create trends for 'young…
Giving Winners And Losers
(WORLD) All news is not bad news and here's a post to prove it! My good friend Joe over on the Seflish Giving website has highlighted a recent study which projects that cause marketing spending will rise 20.5 percent to $1.3 billion this year, making cause marketing the fastest…
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