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Entries for March 2006
Feeling The Love
Like everyone I get loads of emails and messages throughout the day but sometimes, one just simply stands out and makes you smile. This message was sent through my online contact form and at first I thought it was spam but have decided to take it as what it…
Ruckus Part Two
(UK) The second issue of the NYA's online youth magazine is out and available for download here. Great to see the 'youth' content rising and it's definitely looking better (didn't mean that to sound as condescending as it did!). Related post: Causing A Ruckus…
Choose A Brand Name
(UK) The Russell Commission sent me an email this morning announcing their online consultation regarding their 5 shortlisted brand names which the boys and girls at LoveCreative are developing. It's part of a rebranding exercise in volunteerism after the first stage of consultation last year where 6,000+ people were…
UK School Olympics
(UK) Announced today is the governments plans for an annual UK School Games to promote competition and unearth British talent for the forthcoming 2012 Olympics. With £6million already being pledged to help fund the bold plan it will be the biggest school event to be staged in the UK….
UNICEF Says Thanks
(ASIA) Japanese television network, Fuji TV has been publicly thanked by UNICEF for its support over the past 30 years and for raising $20 million to help UNICEF improve the lives of millions of children. That's a long time and a hell of a lot of money! In recognition…
Phatgnat Bulletin #38
Check out the latest one here and sign up here….
The Phatgnat Challenge #26
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: Clarks Shoes Potential Partners: UNICEF Project: Creative shoe design competition for 11-14 year olds plus a charitable shoe…
Recycling Business Cards
I spent a few hours this afternoon recycling my old business cards which had my old address and contact number on. I basically bought a customised ink stamp from a local stationary shop and created my sexy little new cards. CLICK HERE TO SEE A LARGE VERSION OF THE…
Clever Atari
(US) The lads and lasses at Atari are clever people. They know that 5/6 million mobile phone subscribers download a game a month. They are obviously aware of 'cause-related marketing' and aligning yourselves with similar orgnisations which either reflect your core values or house a major portion of your…
Cash From Oil
(UK) Only a couple more weeks left for any young entrepreneurs to enter the Shell LiveWIRE Award applications in an attempt to get their hands on the £10,000 prize. The awards are open to entrepreneurs between the ages of 16 and 30 whose business has been trading for between…
What's In A Name?
DK is my name. Very few of you have ever questioned it but I have had experiences of people enquiring and seeking clarification which is cool. Happy to answer. DK is what I am known by professionally and personally. It is not an alias. On my birth certificate it…
Scottish Schools Gets Guidance
(SCO) Guidelines have been drawn up for Scottish schools to 'stop inappropriate commercial activity'. This is about curbing aggressive advertising and commercial sponsorships which would be seen to have a negative effect on the students. They are however, not statutory and Graham Millar, the chairman of the Scottish Consumer…
Goths Rule
(UK) Check out this fantastic Guardian article about how Goths are taking over the country because they are the ones getting the fab jobs as doctors, lawyers or bank managers. A new survey has apparently found that goths 'hardly ever drop out of education, are the best pupils, has…
Podcast Interview
EXCLUSIVE: I was just interviewed by 'Marketing Monger', Eric Mattson via Skype (as he's based in Sweden) and it's already online: Listen to the podcast/interview here. Eric is a top bloke witha sharp mind (as you will hear through some 'tricky' questions I struggled with which he threw at…
When Is Reading Not Reading?
(WORLD) I'm reading a lot of articles lately about the changes in young peoples media consumption habits and how this is impacting on their educational expectations—why is it wrong to expect education to be a multi-media extravenganza? I still haven't figured out is 'reading' only something you can do…
Phatgnat Spotlight
The Phatgnat Spotlight was developed to bring fresh and original content to the Phatgnat (web)log and also provide an opportunity for brands to talk about their community activities. Since its launch last May I have completed three. ONLY BLOODY THREE! There are four interviews outstanding and yet to be…
Diabetes Game
(US) What do you get when you cross a Dr from the University of Washington and Nintendo? Apparently, a new video game about diabetes. Nintendo are offering their services for free and have already been involved in donating entertainment equipment to hospitals for patients. The computer interface, which is…
Young People And Civic Life
(EUR) I have over 6 years working in local government and I know how bad these institutions are at communicating and involving young people in local democracy. Most of the problem lie in the perceptions of the officers and elected Councillors who see young people either as perpetrators or…
Love The One You're With
"I'm damn lucky as I don't work for a living… I do something I love"—I say this to people all the time in discussions about what I do. It's also something I try and communicate to the young people I work with as well—find then ollow your passion. Check…
A Great Plan
(World) Hot on the tail of Marks previous post, this years Commonwealth Games in Melbourne has offically partnered the international child sponsorship charity, Plan. Nine youth reporters from Ghana, Pakistan and India are travelling to the games as youth reporters and will get the chance to meet and interview…
The Cold Shoulder
I've been working recently on the Winter Olympics. And throughout my months of doing so, the question of its appeal to the masses has been questioned by all involved. Its appeal to young people specifically has only had an injection recently due to the inclusion of snowboarding (the introduction…
Innocent Smoothies For Kids
(UK) I'm such a big fan of Innocent Drinks—not just cos they make scrummy fruit smoothies but also the way they 'advertise' and market themselves. Here's their recent reposte in the latest Innocent Newsletter about the nasty news of chemicals in childrens drinks: As you might know, we started…
The Big Ask
(UK) The new Big Ask campaign from the Friends of the Earth attempts to motivate people to write to their local MPs and get them to commit to reducing carbon emissions by 3% every year. In the many youth consultations I have undertaken, environmental issues are always heading the…
Phatgnat Bulletin #37
Check out the latest one here and sign up here….
The Phatgnat Challenge #25
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: MSN Potential Partners: National Youth Theatre Project: Create a touring play and with workshops on how to stay…
Healthy Shelves
(UK) Retail food giant Asda has announced a significant drop is 'unhealthy snacks and drinks' across their stores. They have even started to take brands off their shelves which for years have been high sellers. Check out these stats: • The market for carbonated drinks has declined 7 to…
We Have A Winner
600 subscribers to the Phatgnat Bulletin! Yes it was a silly number to celebrate but who cares—any excuse for a cake and to wear a funny hat! Without further ado may I introduce my new bestest friend (whom I emailed and got to send some more info about himself),…
£115M For Youth
(UK) I love it when young people are empowered. It's one of the basics I strive for in all my projects. So when the UK government decides to give responsibility to 13-19 year olds on how £115 million will be spent through the new The Youth Opportunity Fund and…
CSR Europe
(EUR) Those keen-eyed boys and girls over on the YouthNet blog highlight the recent European Commission launch announcment of the 'European Alliance for CSR'—of which they're obviously not big fans of: I can't help thinking this is all pretty disappointing. I know I might be hopelessly naive in thinking…
YouthNet Gets A Polish And More…
(UK) Just had an email from those lovely people at YouthNet letting me know about their spanking new website which includes a brilliant weblog (they've even linked in the Phatgnat log already—told you they were lovely people)—check out the links below. YouthNet website YouthNet weblog…
Generation Why
(UK) A new survey from Oxfam (can't find it online but here's the link to the Generation Why website) has found that 84% of young people 'said the campaign and the Live8 concerts had had the biggest impact on them last year, ahead of London's Olympic bid victory and…
Making Your Employees Happy
Just finished reading an article which discusses if you want the best from your employees you have to keep them engaged by making them happy. It did miss out enabling them to 'volunteer'—if you want a sexy, challenging and inspirational employee relations programme which will engage your staff in…
Customer Is King
(US) Under the month-long March program, 'Shop and Care', Safeway customers will accumulate cash donations when they purchase designated products, then are invited to decide where those funds goes between four already chosen charities. Here's what Larree Renda, Executive Vice President, Chief Strategist and Chief Administrative Officer said: Our…
Passion
I got sent an email this morning from official clever bloke David Batstone inviting me to take part and try out the 'Triple P Quiz'. I like invitations so I did. A few clicks here and a few clicks there and here's what it said about little ole me:…
Getting Mashed
I am so loving mash ups! For those of you who haven't got a clue what I'm on about then don't berate yourself too much because mash ups are still very much 'under the radar' of most people. Mash ups are when two songs are mixed into one. This…
S.A.F.E. Sex
(UK) The NSPCC has launched an online survey with Sugar magazine readers. Running for ten days, the survey will ask readers if they have been pushed into sexual experiences against their wishes, how they felt about it and who they told—as well as their general perceptions of sexual abuse….
Pushing The Edge
(US) U2's The Edge announced today the unveiling of Music Rising, a campaign to raise funds to replace the lost instruments and accessories of the musicians affected by the hurricanes that devastated the Gulf Coast region two months ago. Lead partners Gibson Guitar and Guitar Center Music Foundation have…
Be Nice
I've always thought people are innately good. I'm a humanist and practising optimist, so when I come across a story about how people have an in-built altruistic streak then it makes me smile. Human society depends on people being able to collaborate with others—donating to charity, paying taxes and…
Mattel Grants
(US) Toy brand Mattel has it's own 'Children's Foundation' in which it makes available grants to nonprofit organizations throughout the U.S. that directly serve children in need will be eligible for grants in amounts of $5,000 to $25,000. Each and every day, whether partnering with global organizations, granting funds…
Sunday Telegraph Awards Youth Volunteers
(UK) Hailed as the award 'devoted solely to young volunteers' in the UK the Sunday Telegraph is looking for 10 to 18 year olds who have made a difference in their community. The Spirit of the Community Awards offers the following: The overall winner will receive £5,000 and the…
Taking Part Is Not Taking Power
(UK) I have experience of working directly in local authorities and in partnership with many more. They are big bureaucratic brutes of organisations which turn slowly and change even slower. The recent announcement by the 'Local Government Association (LGA)' regarding extending their 'Local Democracy Week' to an ongoing campaign…
Phatgnat Bulletin #36
Check out the latest one here and sign up here….
The Phatgnat Challenge #24
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: Bart Spices Potential Partners: Local schools and youth centres Project: Using cookery as a means of cultural education…
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