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Customer Is King
(US) Under the month-long March program, 'Shop and Care', Safeway customers will accumulate cash donations when they purchase designated products, then are invited to decide where those funds goes between four already chosen charities.
Here's what Larree Renda, Executive Vice President, Chief Strategist and Chief Administrative Officer said:
Our customers know that lending a hand to community efforts is a very important part of who we are. By giving customers the power to direct donations, we help them become more involved in the donation process and we learn more about what charitable organizations are important to them.
Filed by DK on March 8 2006
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