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Generation Why
(UK) A new survey from Oxfam (can't find it online but here's the link to the Generation Why website) has found that 84% of young people 'said the campaign and the Live8 concerts had had the biggest impact on them last year, ahead of London's Olympic bid victory and the general election'—although 54% admitted they didn't know what to do next.
Liz Leaver, Oxfam's youth coordinator said:
These results show that Make Poverty History put important issues in front of many young people perhaps for the first time, and showed them how they could be a part of it. More young people than ever want to take action, and are now looking for the best way to get involved. It is now up to charities like us to help translate that desire into positive action. Oxfam is committed to keeping young people engaged.
I'd go further and say there is also scope for brands to leverage this youth desire to be involved by creating participatory-flavoured youth/community projects—or here's an even better idea, get Phatgnat to do it for you…(you can contact me here)
World Volunteer Web article link
Filed by DK on March 9 2006
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