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Clever Atari
(US) The lads and lasses at Atari are clever people. They know that 5/6 million mobile phone subscribers download a game a month. They are obviously aware of 'cause-related marketing' and aligning yourselves with similar orgnisations which either reflect your core values or house a major portion of your brands demographic focus.
So, running a competition at New York's Parsons The New School for Design for students to design a new mobile phone game in a 24 hour period is a simple but effective little campaign. The result: Mosh—which centers around the goal of aiding a wayward moth back to its home…the moon.
Clever is simple and simple is clever.
BusinessWeek online article link
Filed by DK on March 22 2006
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