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The Phatgnat Challenge #26
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives.
Brand: Clarks Shoes
Potential Partners: UNICEF
Project: Creative shoe design competition for 11-14 year olds plus a charitable shoe collection campaign which would benefit young people in need of shoes in developing countries.
Benefits: Raises the issue and understanding of global poverty issues in developing worlds. Obvious complimentary alliances with campaign and core values of brand and public sector partner.
Check out all the Challenges here.
Filed by DK on March 29 2006
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