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Entries for May 2006
Living Legends
(OFF TOPIC) Got cc'd in on some correspondence by my good friend Chris, highlighting Living Legends. Apart from the fantastic website the UK-based organisation is focussed on creating a safe haven for young victims of the sex trade/industry on an island in Asia. Led by Ryan Flynn this venture…
Driving Philanthropy
(US) Hot on the heels of my previous post is the news that car makers Dodge, have launched the Dodge High Caliber Challenge, a five-day philanthropic road trip challenge that places college students behind the wheel of the Dodge Caliber to generate awareness for Global Music Project and raise…
Car Education Programme
(US) CarMax, a used car retailer, has pledged $155,000 to Driver's Edge, to deliver a national young driver education program. An obvious pairing but one which is effective as the scheme has had over 22,000 young people attend. Joe Kunkel, president of the CarMax Foundation: The CarMax Foundation promotes…
Youth Complaints Encouraged
(UK) The Local Government Ombudsmen Service in the UK is targetting local authorities and youth organisations to highlight the need to create avenues for young people to complain. With over 6 years of local government experience I know for a fact that young people don't know what local authorities…
Teens Care Where They Spend
(US) As I continue to develop and formulate this years youth report, it's good to come across articles and news clips which illustrate how young people feel about their purchases. This CBS 4 Boston article does just that. Experts have found a growing number of teens now use their…
Playboy Launches Media Scheme
(US) The daughter of Playboy founder and owner Hugh Hefner, Christie is launching an educational initiative to ‘help parents keep unwanted programming from the eyes of children’. Take Parental Control is the campaigns website and Playboy Entertainment Group president Jim Griffiths says: From a point of view of having…
Podcast Interview—Further Update
(WORLD) The podcast interview I did for the 'Marketing Monger', Eric Mattson, has hit the 400 downloads mark (second behind Richard Edelmen's)—wow. Listen to the podcast/interview here. Related posts: Podcast Interview and Podcast Interview—Update…
Annual Reports Are W*nk
(WORLD) As announced in the latest newsletter from CSRWIre, there has been a spate of companies releasing their Annual CSR Reports. In the last Phatgnat Bulletin, my Phatgnat Challenge outlined the opportunities companies have to develop their CSR reports into a youth project: Release the companies annual report via…
Depression Texts
(US) Another new report makes the link between those teens who obsessively use their mobiles more than 90 times a day (wow) could be doing so because of boredom and even depression. With the average time spent texting or talking on the mobiles rising to over an hour a…
Business Education Partnership Forum
(WORLD) Brett, from DeHavilland Associates has launched the Business Education Partnership Forum. … a site for anyone interested in business' role in education at the local, state, or national level. Here you can learn about organizations involved in school partnerships and education outreach, access case studies of successful initiatives,…
LA Youth
(US) LA Youth is publication with a print run of 120,000 each issue and a readership of more than 400,000 young people. Not surprisingly they have a generous corporate partner in the Los Angeles Times who provide eqiupment, employee volunteering schemes, production and editorial support. Donna C. Myrow is…
Phatgnat Bulletin #42
Check out the latest one here and sign up here….
The Phatgnat Challenge #30
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: Any involved in current youth projects Potential Partners: Local school/college Project: Release the companies annual report via podcasting…
Mentors Questions
(WORLD) I don't know about you but I gravitate towards people who are honest. I guess it comes from working with young people who are on the cusp of rudeness through simple honesty (the best kind hey 'g'?!). Anyway, one of my mentors threw this at me this morning…
MediaSnackers Launched
(WORLD) I am very excited to announce the (soft) launch of 'MediaSnackers'—a site/weblog/project/call to action for people interested in how young people consume and create media across the globe. Young people are the new 'WWW' generation—snacking whenever, wherever and whatever they like through the multi-channeled and many technological avenues…
Youth Cultural Competence
(WORLD) Working with young people is fantastic. It's challenging but extremely worthwhile, sometimes devastatingly tough but equally on occasions, simple as pie. The people who are the most effective are those who have a simple ethos of respect for young people, their attitudes and also culture. Over at the…
Online Projects Research
Professor Stephen Coleman, the author of CYPI Publication 'Remixing Citizenship' from Leeds University is doing research on online projects (web sites, blogs, e-campaigns, e-zines) run by young people for young people (not projects run by governments, councils or charities for young people.) He would like to interview anyone who…
Film Your Issue
(US) Film Your Issue, is inviting young people, 18 to 26 years old, to submit 30- to 60-second films on pressing public issues. The deadline is Sunday (tomorrow). The initiative has a host of media partners, plus celebrity supporters including USA Today, as well as other commercial and non-profit…
1985 vs 2006
(UK) In just over twenty years do you think young people have become better or worse behaved? According to some research from those clever people at Bournemouth University, it has got much better. They interviewed 10 schools in 1985 and again last year. Professor Pritchard said: The good news…
UK Youth Tribes
Channel 4 gives me access to their online report on UK tribes.
It's The (RED) Thing To Do
Bono's Project RED gets the 'Moto' treatment.
Sponsors Needed
Would you or do you know anyone who would beneift from sponsoring Phatgnats 2006 Youth report?
The US Jamie Oliver
Chef Jorge Leon Collazo is NY citys answer ot Jamie Oliver.
Nintendo's Wireless Controllers
Wii - funny little name but so many posibilities…
Is Bleak and Blue the new Green
Quick review of BITC conference.
The Insights Trilogy—FREE eBooks
(WORLD) As announced in yesterdays Phatgnat Bulletin, the 'The Insights Trilogy' have been launched. Three is the magic number number (some have sung), others say it's a crowd whilst some refuse to believe the Lord Of The Rings would have been any good without a third. Whatever your opinion…
V Launched
(UK) 'V' is the new name for the new Russell Commission youth volunteering charity. Lots of money, lots of expectations, lots of good stuff promised—watch this space! Related post: Choose A Brand Name…
Phatgnat Bulletin #41
Check out the latest one here and sign up here….
The Phatgnat Challenge #29
'The Phatgnat Challenge' has been developed to demonstrate the services of Phatgnat and to illustrate how businesses can create high-profile youth projects which also satisfies public sectors aims and objectives. Brand: Formula 1 Potential Partners: Formula One Foundation (yet to be established) Project: Create a philanthopric foundation which funds…
Turn On, Tune In, Get Out!—Part Two
(UK) The 'Turn On, Tune In, Get Out!' course outline has been downloaded nearly 150 times. Interested in a training course with a focus on enabling youth professionals (in all sectors but mailny the public) to adopt and utilise these technologies in their day-to-day work and also in their…
Youth Marketing In the Broadband Era
(WORLD) Over at the fantastic Samata Voice weblog I heartily recommend you go and download 'Youth Marketing In the Broadband Era' for some fabolous and insightful thoughts and commentary on youth marketing. As ever here's a mouth-watering teaser from the report: Young-minded people are much more heterogeneous in their…
To Know Kids, Get To Know Their Influencers
(WORLD) Check out this interesting post over on the Kid Power Xchange Blog. It's a discussion on how to avoid the phenomenon labelled "Marketer Losing Touch Faster (Than Kids)" and basically summises that to know kids you have to get to know their influencers (which are usually older siblings)….
What Makes A Good Youth Participation Worker
(WORLD) I'm often asked for advice on how to get into working with young people and what qualities are needed to be effective and successful. Well the members of the Participation Workers Network for England have developed a booklet and DVD package which I will now use to point…
Voices for Change Gets A New Board Member…
(UK) …me! Want to know more about them and what they do every year then download this little .pdf flyer (1.2MB) for a fantastic insight and flavour….
Sony Invites Youth To Create Ad
(AUS) Sony Foundation Australia have partnered with Youth Off The Streets in a campaign called GetReel which invites 10-16 year olds to design a 30-sec TV ad targeting drug use. Participants have a chance to win Sony prizes for themselves and their school plus the winning ad will get…
We Media Global Forum 2006
(UK) Here's a review of my attendance at the We Media Conference yesterday as an invited 'digital assassin' (check previous post for explanation). I must admit that the BBC Television Centre still held a certain mystique and institutional respect for me (that's what four years of Communications/Media Studies will…
First News—a children's tabloid
(UK) I had to smile when I read this morning that Piers Morgan was looking to launch a 24-page tabloid-style newspaper for the 9-12 market (tween). The focus will be apparently on celebrity columnists like Jamie Oliver, who will write on food, Sir Richard Branson to encourage tomorrow's entrepreneurs…
Great Podcast Interviews
(WORLD) Eric Mattson of 'Marketing Monger', has three podcasts for you to go and check out: MarketingMonger Podcast #9—Interview with my good friend and fellow blogger (at think:lab) Christian Long of DesignShare. MarketingMonger Podcast #10—Interview with another friend Tina Wells of Buzz Marketing Group. MarketingMonger Podcast #11—Interview with Jason…
Selfish Giving
(WORLD) Check out Joe's superb 'Selfish Giving' weblog. Joe is Director of Cause & Event Marketing at Boston Medical Center and does a great job at pulling together issues and strands of interest whilst adding his own insightful commentary….
Course Donation
(UK) I have just 'donated' one course to the 'Media Trust'—an organisation which identifies charities requiring help with New Media, PR and Marketing then helps match them with volunteers from the industry who agree to share some of their advice and expertise. Will keep you informed. DOWNLOAD THE COURSE…
Street Dreams
(UK) I met Jay and Jade, Street Dreams, last year in London and they impressed me with their passion and focus on street/outreach work with young people. I just received their latest newsletter (sign-up here) which has these two gems: Jade was a judge at the regional finals of…
MTV Announces Youth Activism Research
(US) Just Cause is MTVs 81 pages of colourful research on youth activism. Their objectives was to find out from young people themselves what they understand as 'being involved', explore the barriers faced and look at how youth participate in order to 'activate' others….
Pop Factory
(UK) In February I sent an email after leaving a couple of phone messages for the Director of the Pop Factory, a creative community center/studio not far from my hometown in the South Wales valleys. I'm really interested in what they are doing and was basically looking to do…
Internships
Anyone out there who knows about how to set up internships please can you drop me a line as I want to develop this for Phatgnat….
Newsround Investigates
(UK) If you are like me, a child of the 70s and 80s then you'll remember John Craven and especially Newsround—a childrens news programme which was amazing. Well they are now producing a new 'investigative' arm, executive producer Roy Milani explains why: A few years back we introduced Newsround…
Mobile Libraries (or Anything)
(BRA) Highlighted by the very nice people at Springwise (if you're not on their mailing list do it now!), is this nice initiative by the biggest Brazilian bus company called Itapemirim. They simply have converted one of their old buses into a mobile library which goes into the most…
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