Warning: include(/home/mediasnackers/phatgnat.com/inc/main/content/zone_nav/log/previous.php) [function.include]: failed to open stream: No such file or directory in /mnt/local/home/mediasnackers/phatgnat.com/log/2006/May/08/604/index.php on line 31
Warning: include() [function.include]: Failed opening '/home/mediasnackers/phatgnat.com/inc/main/content/zone_nav/log/previous.php' for inclusion (include_path='.:/usr/local/php5/lib/php:/usr/local/lib/php') in /mnt/local/home/mediasnackers/phatgnat.com/log/2006/May/08/604/index.php on line 31
Warning: include(/home/mediasnackers/phatgnat.com/inc/main/content/intro_quote/index.php) [function.include]: failed to open stream: No such file or directory in /mnt/local/home/mediasnackers/phatgnat.com/log/2006/May/08/604/index.php on line 39
Warning: include() [function.include]: Failed opening '/home/mediasnackers/phatgnat.com/inc/main/content/intro_quote/index.php' for inclusion (include_path='.:/usr/local/php5/lib/php:/usr/local/lib/php') in /mnt/local/home/mediasnackers/phatgnat.com/log/2006/May/08/604/index.php on line 39
Warning: include(/home/mediasnackers/phatgnat.com/apps/rotation/graphics/common/tn/index.php) [function.include]: failed to open stream: No such file or directory in /mnt/local/home/mediasnackers/phatgnat.com/log/2006/May/08/604/index.php on line 42
Warning: include() [function.include]: Failed opening '/home/mediasnackers/phatgnat.com/apps/rotation/graphics/common/tn/index.php' for inclusion (include_path='.:/usr/local/php5/lib/php:/usr/local/lib/php') in /mnt/local/home/mediasnackers/phatgnat.com/log/2006/May/08/604/index.php on line 42
Youth Marketing In the Broadband Era
(WORLD) Over at the fantastic Samata Voice weblog I heartily recommend you go and download 'Youth Marketing In the Broadband Era' for some fabolous and insightful thoughts and commentary on youth marketing.
As ever here's a mouth-watering teaser from the report:
Young-minded people are much more heterogeneous in their needs for marketing than more settled "30-somethings" with family and kids. Youngsters are constantly in a process of finding/defining their own identity/independence. The needs of a 14 year old differ radically from the ones of an 18 year old. This identity seeking is often expressed through subcultures (skaters, Goth, manga, sudoku-players, ravers, etc.) and identification with strong opinion leaders' behavior (pop-stars, idols, sport-stars). If a marketer wants to segment the youth market, they should carefully distinguish trends and subcultures within the age groups and demographic.
Filed by DK on May 8 2006
You're viewing 'Youth Marketing In the Broadband Era', an entry in our 'news, comment, opinion, speculation and other short-form info…' (b)log. You may also explore current and other entries, or search.