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Sponsors Needed
(WORLD) Phatgnat is looking for sponsors for it's forthcoming 2006 Phatgnat Youth Report. Last years Youth Report was sponsored by Apple, Howies, Eastpack, Aiko, PleasureCards and Domino Threads.
This year I am planning two parts to the report: firstly, and like last year, an online survey capturing quantitative data with an aim of getting 1,000 young people to participate—I intend on selling this report for a nominal fee (will be a sliding scale depending on organisation—obviously you will get full access to all the results for free for you and your colleagues/relevant departments). The second part will be an online 'live' report featuring a focus on the qualitative responses displayed through videos. Access to this part of the report will be free and I am hoping to interview and feature about 40/50 young people.
Here are some reasons why you should sponsor the report:
• The report has been downloaded 2,500+ times since October 2005;
• Featured on the following websites and weblogs:
• Ypulse;
• PSFK;
• Superbrands;
• Wise & Young;
• Style Station;
• Young People's Media Network;
• The Communication Initiative;
• Duct Tape Guys - On A Roll;
• KnowledgeLand;
• Markoos and out;
• WhyCarity Wiki;
• Australian Newsagency Blog;
• EPM Communications;
• The Wag;
• Trnd Blog;
• Phatgnat (web)log: continual mentions and referrals;
•The report was also highlighted through the following listserves: CSR-Chicks, CSR-Blokes, NPO-Business Partnerships, Young People's Media Network, Youth Action For Change
Good coverage, HOWEVER, I can honestly say my network is much larger than it was in October of last year, especially when it comes to mainstream press and other youth organisations. Here are some stats regarding Phatgnat and the potential coverage of this years report:
• Current unique visitors a day to the Phatgnat website: 800+ (although we have been breaking the 1,000 visitors mark about once a week)
• Subscribers to the Phatgnat Bulletin (fortnightly mailing): 630+
Both sections of the report will feature sponsors thanks, logos and links. The consultation period for the 'live' report will continue through the summer and the online survey will again be two weeks during the September (with the report going 'live' soon after in October).
Like last year, I am targeting a few brands in an attempt to pool the prizes together and offer greater incentives to participating young people who complete the survey—I really hope you can take part in this sponsorship opportunity.
So if you are interested then please contact me here.
Related link: Phatgnat Youth Report 2005 page.
Filed by DK on May 13 2006
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