Driving Philanthropy
(US) Hot on the heels of my previous post is the news that car makers Dodge, have launched the Dodge High Caliber Challenge, a five-day philanthropic road trip challenge that places college students behind the wheel of the Dodge Caliber to generate awareness for Global Music Project and raise funds for Doctors Without Borders.
Tom Loveless, Director Dodge Marketing & Global Communications:
Equipped with a Chill Zone (TM) beverage storage bin, MusicGate Power (TM) liftgate speakers, available MP3 jack and a self-charging removable flashlight, the all-new Dodge Caliber has all the essentials for a road trip.
Filed by DK on May 31 2006
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